Al-Hayaat Personal Care manufactures and sells shampoos and clothing detergents in the Somaliland market. Nemo Yusuf Mohamed, a diaspora returned from Canada to start this business.

The company currently operates a factory specializing in the production of personal care products, with a primary focus on various hair shampoo formulations by importing premium raw materials and intermediaries.

They offers a locally produced alternative to imported shampoos at a lower cost that is made with ingredients that meet the needs of the local market.