Founded in 2008, Crown Hotel (“Crown”) was established as a spinoff from the success of the owner’s first company, London Beauty Supply (“LBS”), the first beauty salon opened in Hargeisa post civil war. LBS still exists to this day as a small branch with 2017 sales of $36,000 and a 19 percent profit margin. In addition to its accommodations and in-house restaurant, Crown has become very popular for events in Hargeisa such as weddings and ceremonies.
The company wanted to find a way to expand its services to better cater to its female clientele, especially during events, by redesigning the available space in its current hotel to include a new day spa and salon on premises, which can service clients who otherwise would need to travel 3 kilometers away to LBS or to a competitor. Through a Shuraako-brokered investment, the company was able to obtain the funds necessary to renovate the hotel space, install an elevator, and purchase equipment, supplies, and decorative items for the day spa and beauty salon expansion.